Why is this important to the Cloud? The RabbitMQ acquisition could be a component in a wider strategy by VMware to compete with Amazon. Amazon having recently announced (last week) their Amazon Simple Notification Service – SNS to compliment their Amazon Simple Queue Service – SQS service, showing their interest in backend messaging platforms.

As VMware gains ownership of these core development components, it is conceivable that they will create packed SpringSource components that are deployed inside VMs leveraging a combination of CloudFoundry and vSphere on a SalesForce (soon to be VMforce) backend.

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